Croatia’s digital transformation is fuelling rapid demand for product management professionals. As local startups scale and global tech firms establish a presence in cities like Zagreb, Split, and Osijek, the role of the product manager has become increasingly strategic. These professionals bridge the gap between business, technology, and customer needs, ensuring the success of innovative products and services. From ideation to launch, they play a central role in defining product strategy, prioritising features, and guiding cross-functional teams.

The Product Manager Salary in Croatia reflects the growing need for this expertise. Various factors, including experience, city, sector, and individual skill sets, influence it. Whether one is beginning their journey or already in a senior leadership role, the product management career path in Croatia offers clear growth opportunities. This article explores the typical salary trends, job responsibilities, and progression of product managers in Croatia.

Why Product Management is a High-Growth Career in Croatia

The tech ecosystem in Croatia is evolving rapidly, with new startups emerging and global tech companies expanding their presence across the country. As these businesses adopt agile development and digital-first strategies, product managers are becoming central to their operations. The Product Manager Salary in Croatia is also increasing to match the growing strategic importance of this role.

Sectors hiring product managers include:

1. IT & SaaS companies

These companies depend on product managers to create seamless, scalable, and user-friendly software solutions. PMs here work closely with developers, designers, and QA teams to bring digital products to market efficiently.

2. E-commerce & retail

In these sectors, product managers ensure digital platforms align with customer behaviour and buying trends. Their role includes improving site performance, personalising user journeys, and driving conversion growth.

3. Fintech startups

Fintech firms rely on PMs to deliver secure, compliant, and user-centric digital financial services. Product managers also focus on customer experience, transaction flows, and mobile interfaces.

4. Telecom and logistics

Product managers in this sector drive innovation in communication platforms, delivery tracking, and automation systems. They collaborate across departments to streamline operations and improve user satisfaction.

Read more here – Best Product Management Online Course in Croatia

Product Manager Salary in Croatia: 2025 Overview

The Product Manager Salary in Croatia in 2025 is shaped by industry growth, tech maturity, and business expectations. As organisations adopt product-led approaches, PMs are being rewarded for strategic thinking, cross-functional leadership, and data-driven decision-making.

Key observations include:

• The entry-level product manager salary in Croatia continues to rise due to increasing demand for entry-level positions.
• An associate product manager’s salary in Croatia reflects early ownership and strategic input.
• The senior product manager’s salary in Croatia is significantly higher, as these professionals lead product portfolios and mentor teams.

Also read about – Product Manager Job Description

Entry-Level Product Manager Salary in Croatia

Fresh graduates or professionals transitioning from marketing, UX, or development roles often begin at this level. The entry-level product manager salary in Croatia is generally reflective of the foundational knowledge and learning curve required.

• Supporting product documentation and coordination
  Entry-level PMs assist in maintaining requirements, writing user stories, and ensuring consistent communication with stakeholders.
• Collaborating on testing and quality assurance
  They support QA processes, help coordinate bug tracking, and validate product features before release.
• Participating in user research and feedback collection
  Early-career PMs contribute to gathering user insights and analysing patterns to inform product decisions.

Read more – What is a Product Development Strategy?

Associate Product Manager Salary in Croatia

With 1–2 years of experience, associate PMs take on greater responsibilities. The associate product manager’s salary in Croatia reflects the growing impact of their role.

• Managing small features or product components
  Associate PMs take ownership of specific tasks and features within the larger product roadmap, helping shape the user experience.
• Collaborating with cross-functional teams
  They work alongside engineers and designers to ensure deliverables align with business goals and timelines.
• Tracking product metrics and KPIs
  These PMs begin to understand product success through metrics and use this data to inform enhancements.

Also read about – How to Build a Product Manager Career

Senior Product Manager Salary in Croatia

Senior professionals lead product strategy and execution. The senior product manager’s salary in Croatia reflects their leadership, experience, and ability to drive innovation.

• Defining product vision and long-term roadmap
  Senior PMs shape high-level product goals, ensuring alignment with company growth and market positioning.
• Leading cross-functional teams and mentoring juniors
  They guide teams across development, design, marketing, and sales, and play a key role in talent development.
• Making data-informed strategic decisions
  Senior PMs evaluate market trends, customer feedback, and business analytics to optimise product delivery and outcomes.

You may also like to read – How to Become a Product Manager

Product Manager Career Path & Progression in Croatia

The Product Manager Salary in Croatia increases significantly with experience and strategic responsibility. The path from junior to senior roles is well-defined, explained as follows – 

• Entry-Level PM
  Learns the fundamentals of agile workflows, user stories, and stakeholder communication while handling task coordination.
• Associate PM
  Begins contributing to feature development, product strategy, and user engagement analytics.
• Product Manager
  Oversees complete product cycles, owns backlogs, and works with senior leaders to prioritise high-impact initiatives.
• Senior PM
  Leads major projects, mentors junior PMs, and aligns product outcomes with long-term business goals.
• Head of Product
  Defines company-wide product vision, manages a team of PMs, and ensures the product portfolio drives growth.

Read more – What to Study to Become a Product Manager

Top Cities for Product Management Jobs in Croatia

Regional opportunities also affect the Product Manager Salary in Croatia. Cities with robust digital infrastructure and thriving business ecosystems tend to experience higher demand and greater growth potential.

• Zagreb
  Croatia’s capital is the core of its tech ecosystem, with opportunities across startups, banks, SaaS firms, and accelerators.
• Split
  Remote-friendly startups and creative agencies make Split attractive for product managers seeking flexibility and digital innovation.
• Rijeka & Osijek
  These cities are emerging as regional tech hubs, offering increasing opportunities in logistics, healthcare technology, and digital transformation.

Also read – What is Product Management? 

Conclusion

The Product Manager Salary in Croatia is steadily increasing with the growth of the tech industry, digital commerce, and agile business practices. From Zagreb’s tech innovation to Split’s remote work culture, the landscape is ideal for aspiring and experienced product managers. With the right skills and leadership potential, this career path offers clear growth and job security.

Digital Regenesys offers a globally recognised Product Management certificate course designed to equip professionals with agile tools, product frameworks, and practical experience. It’s ideal for those aiming to transition into, grow within, or lead in the field of product management. Enrol now!

Entry-Level to Senior Product Manager Salary in Croatia – FAQs